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Old 06-02-2015, 12:00 PM   #1
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High Demand for Performance Cars Benefits Everyone

"Not only do automakers charge considerable premiums for performance variants of their cars, but the cost to engineer such vehicles from existing models is chump change compared to the potential profits. “It’s very inexpensive to develop a performance model,” Dave Sullivan, manager of product analysis for research firm AutoPacific, tells AN. “The development time and the cost of tooling is far less [than the rest of the vehicle]. It's too easy to not do, too easy to ignore."

The current ST is an excellent example of this. It cost Ford almost nothing to develop this car.
The engine, transmission, brakes, etc. were "stolen" from existing vehicles.


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Old 06-02-2015, 01:18 PM   #2
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This is common sense.
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Old 06-02-2015, 02:58 PM   #3
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Only problem is, is it worth it?

To target such a saturated market with a subpar "performance vehicle" at a higher price tag?

Sure we all would love a fast from stock focus. But can the general market targeted afford it?

The ST imo has a boy racer look without being a boy racer. idk if im saying it right.

Most 35+ year old won't consider a yellow focus st for a daily... a 20 year old can. but can he afford it?

In marketing you try to look at all variables, who do you target, average income, market saturation, etc etc...

I guess my point is, while it may be easy for a manufacturer to create such a vehicle, is it worth it? When the enthusiast who would appreciate it are in the tiny percentile.
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Old 06-02-2015, 04:25 PM   #4
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ST is actually a good version of this, with prices that range from a bit more to a lot more as the accessory level increases.

At one time, you could get manufacturer level reasonable pricing on many upgrades by ordering engine/suspension packages as opposed to "sport" models that were only appearance oriented. "H/D" suspension was often such a hidden "sport" option that was dirt cheap when ordered with the car (H/D package on my last P/U cost $75 & got firm springs/shocks plus upgraded rear axle).

Focus Titanium "Sport" wheels/tires/suspension is an example of minimum improvement on a luxury type, primarily the fancy wheels/tires with minimal suspension changes to match.

Power improvements get limited currently IMHO to keep the affect on CAFE to a minimum. Saved for a few "special" vehicles at relatively low demand. Focus is again an exception, as the MPG hit for the small car is less than a sport model of a larger popular vehicle.
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Old 06-03-2015, 04:20 AM   #5
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Worth it?
The automaker is out nothing. Actually they might save some money.
When they put in an order for parts, volumes get discounted prices. Probably not that substantial but every penny counts.

They aren't talking about cars like the Hellcat. More along the lines of the Cobra's and SRT lines. Where parts are already in production. Also the ZR1 and Z06 isn't included; or atleast not in whole. I don't know of any GM engine that is dry sumped other than the Vette.

The Fords and the Ecoboost is in part because of the contract they signed with Borg-Warner for the turbo's. IIRC it was expected to be some astounding number like 1 Million turbo'd cars a year. I'd have to dig to find the actual contract but 15 million total I think it was.
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