Ford Europe goes further with American vehicles
Filed under: Coupe, Sedan, SUV, Europe, Paris Motor Show, Work, Crossover, Hatchback, Ford, Design/Style, Electric
Just weeks before the Paris Motor Show, Ford Motor Co. has taken the wraps off of much of its new lineup for Europe in an effort to shore up its efforts for European dealers. The webcast press conference from Amsterdam ended with the official announcement that the Dearborn, Michigan-based car maker will officially make the Mustang available for Autobahn runs and cobble stone street drifting.
"We'll have more details on the Mustang coming to Europe later this year," CEO Alan Mulally said, as he stood before a crowd of more than 2,500 dealers, enthusiasts and reporters. Thousands more watched him and other key Ford executives tout the company's accelerated plans to introduce more global vehicles to Europe.
The Old Country has been problematic in recent years as its stagnant economy has cost automakers billions. Ford lost $404 million in Europe in the second quarter of 2012 and expects Europe to continue to drag down the company's global profitability in the near future. But instead of going on the defensive, Ford has launched its own path to prosperity, Mulally said. The company can't afford to try the same old formulas.
"Six years ago, we developed our One Ford plan," Mulally said, "Now, we're bringing that plan to Europe."
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Ford Europe goes further with American vehicles originally appeared on Autoblog on Thu, 06 Sep 2012 14:28:00 EST. Please see our terms for use of feeds.
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