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Old 07-23-2012, 10:39 PM   #1
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Toyota's FR-S commercial WRONG!!!

So I was watching American Ninja Warrior, and two times I see this stupid commercial. Someone at Toyota's marketing department doesn't know anything about the history of automobiles. They made the claim that the FR-S has the world's first ever horizontally opposed boxer engine.

WHAT?!?!?!?!?!?!

Volkswagen Type 1?
Porsche?
Subaru?

What closet does Toyota keep their marketing people in?

An article praising the first FR-S commercial, and the stupid commercial so you can see it for yourself


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Old 07-23-2012, 10:46 PM   #2
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Haha Alex, I had seen that too. I was thinking to myself, huh? What? What the Hell are they talking about being the first horizontally opposed engine? I saw that commercial the other night and thought about making a post on it but I fell asleep and didn't remember to make that thread lol.
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Old 07-23-2012, 10:47 PM   #3
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Especially since Subaru is responsible for most of the engine in the FRS too...lawl.
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Old 07-23-2012, 10:56 PM   #4
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Did a quick google search on that too, haha, and am borrowing these words from another forum...

"I saw the first commercial for the Scion FR-S, and they claim to have "the world's first and only horizontally opposed boxer engine". Then there is a long pause, and then they add "with D4S direct and port fuel injection technology". (A written disclaimer says not including the BRZ)

It makes it sound like they developed the first and only flat boxer engine, and oh by the way, it also has a marketing term and fuel injection. Shady, very shady."

So maybe that is what they mean....
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Old 07-23-2012, 11:05 PM   #5
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...there is a long pause, and then they add "with D4S direct and port fuel injection technology"...
Yeah, that got me too. In that long pause I was thinking the same thing as the rest of you guys: "first boxer, WTF? Oh, with D4S blah blah blah" that's some sneaky ad BS.
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Old 07-23-2012, 11:14 PM   #6
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Lol silly bastids.
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Old 07-23-2012, 11:29 PM   #7
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I saw this earlier and I almost yelled at the TV. Good thing I didn't. I was in an ER. :p
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Old 07-23-2012, 11:33 PM   #8
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yeah I saw that too... first boxer engine, with direct injection. Ah I see what you did there.
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Old 07-23-2012, 11:38 PM   #9
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maybe the guy whispered "....with direct injection" in there somewhere.... ~shrugs~
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Old 07-24-2012, 12:44 AM   #10
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What do you expect it's Toyota... Haha. Just messing. It is funny that they market that knowing its a lie.
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