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Old 01-03-2011, 11:06 AM   #1
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Ford Celebrates 3 Million Sync Vehicles

Ford is ringing in the new year with a noteworthy milestone, by installing the industry-leading Ford SYNC® in-car connectivity system on its 3 millionth vehicle in North America.

“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”

Ford SYNC was first available for the 2008 Ford Focus, with an option price of $395, in the fall of 2007 and quickly migrated across Ford’s product lines. Today, SYNC is available on all Ford and Lincoln products, except those that are largely commercial or fleet use. The option price remains at $395 for most vehicles, but now includes several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.

Customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.

And a larger number of these customers are speaking out about how much they like the system, with recent internal research indicating that more than 80 percent of SYNC users are likely to recommend the system to others, representing a 5 percentage point increase over the previous year’s data.

Undeniably, the strong purchase power and customer satisfaction ratings of SYNC are bolstered by its industry-leading voice recognition system, a feature that is taking a stronghold in terms of what people want when it comes to in-car connectivity systems. In the internal research, nearly 70 percent of SYNC owners reported that they use the SYNC voice controls while driving – a 5-plus percentage point increase.

“When we introduced SYNC, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”

According to the 2010 study “Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems” conducted by the Consumer Electronics Association, 55 percent of the fast-growing population of smartphone owners prefer voice commands as their primary in-car user interface.

With the introduction of MyFord Touch™ in 2010, Ford made the SYNC voice recognition system even faster, friendlier and easier to use with more direct, first level commands, quicker and easier entry and search and more recognized aliases. The improvements were designed to help drivers accomplish tasks hands-free using more natural speech patterns and fewer commands, enabling them to focus on the task of driving.


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Old 01-03-2011, 11:13 AM   #2
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i love sync! not only does it work great but it also nudges the resale value up, lol
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Old 01-03-2011, 11:14 AM   #3
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How is the voice recognition part of it? Does it perform well? Does it understand and read peoples' voices OK?
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Old 01-03-2011, 11:17 AM   #4
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i love sync! not only does it work great but it also nudges the resale value up, lol
By like $100? LOL
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Old 01-03-2011, 11:20 AM   #5
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it does! it even works when my windows are down/ sunroof open or tilted/ heat or air conditioning are on full blast. it used to read my text messages when i had a phone capable of doing that and it did that well. the new sync vehicles are even better as you can control more with your voice like the climate controls and navigation services.

the only time it screws up is with weird artist or album names. like if you say "play artist rihanna" you have to say rihanna as rye-hannah or else itll think you said "play artist madonna" dont even get me started on DeadMau5, lol
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Old 01-03-2011, 11:22 AM   #6
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By like $100? LOL
yup, you got it!
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Old 01-03-2011, 11:23 AM   #7
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yup, you got it!
Actually, just checked NADA and KBB and it didn't add any value for SYNC, although someone looking to buy a fOCUS might rather have that technology versus not having it if it's virtually the same price.

So it could sell quicker with SYNC.
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Old 01-03-2011, 11:28 AM   #8
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I like it just for the fact I dont have to search for a song, and I like the hands free dial. Its nice. Havent used the driving directions, I am a guy, we always know where we are going!

Any new updates on the sync? like version fixes?
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Old 01-03-2011, 12:38 PM   #9
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not that i know of. if you havent already, dont forget to register on www.syncmyride.com for the latest updates and patches. they also have a discussion forum; handy if you get a new phone and it doesnt pair up, ipod stops charging, and other issues.
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Old 01-03-2011, 12:44 PM   #10
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not that i know of. if you havent already, dont forget to register on www.syncmyride.com for the latest updates and patches. they also have a discussion forum; handy if you get a new phone and it doesnt pair up, ipod stops charging, and other issues.
I did sign up with that a few months ago, but it really doesnt tell you much in the way of new updates/patches, etc, hard to read really. No problems with my sync, just like to keep things up to date!
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