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Old 01-13-2010, 11:30 AM   #1
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Design Analysis - MkIII Focus

Ok. So, I thought that it would be interesting to see if anyone has made any interesting observations about the actual design of the new Focus (rather than just, "it's ugly" or "I love it."

I'll start:

1) Notice, the sedan has the old "RC car" antenna whereas the hatch does not.
2) Check out the fuel door on the hatch, neatly integrated into existing cut lines.

I can't get any links to work. May be the work computer. Go to autoblog for pictures.


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Old 01-13-2010, 12:07 PM   #2
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Quote:
Originally Posted by MichaelJD1980 View Post
2) Check out the fuel door on the hatch, neatly integrated into existing cut lines.
I had not noticed that until you pointed it out.
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Old 01-13-2010, 12:21 PM   #3
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I think the design has a lot of character and good use of features to set it apart from the competition:



A. Front fender adds a nice muscular stance to the car, seperating the fender line from the main character line adds visual length and interest to the car

B. Large black space that adds nothing and could become an eyesore as it weathers

C. Increasing radius roof has a nice overall curve, and should reduce drag nicely on the car

D. Taillight lenses are large, but they flow nicely and integrate well with the end of the glass and the rear fender

E. Surface inset reduces the visual height of the car while also filling the design language of expressing motion of the car. Adds height reducing detail without requiring bottom of the doors to be curved inward at the bottom

F. Upper crease matches forward body line and the fender widens the stance. Detail does a nice job masking the large expanse of space between the wheel well and the window

Not quite a Robert Cumberford from automobile review I'd be interested to see what he would say about the new focus.
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Old 01-13-2010, 12:30 PM   #4
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^^ excellent work. Exactly what I was hoping for, and I completely agree with your assessment.
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Old 01-13-2010, 12:44 PM   #5
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Posted via FF Mobile Nice job wrcfan.
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Old 01-13-2010, 08:34 PM   #6
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atleast its has 4-wheel disc....a big plus for people like me with a mixed set
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Old 01-13-2010, 10:56 PM   #7
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Quote:
Originally Posted by wrc_fan View Post
I think the design has a lot of character and good use of features to set it apart from the competition
I'll take the opposite view and say that while its a pleasant enough design, its nowhere near as ground breaking as the Mk1 and has very little differentiation from the competition.

First look back to 1998 when the Focus was introduced in Europe. I've compared the Focus to its main competition at that time the VW Golf and the Opel Astra.







While the competition was content to offer squared off shapes with gently rounded body panels and squarish head lights, the Focus was in your face with its curved swooping shape, body creases and slanted headlights. It could not be mistaken for anything else on the road. Ford's New Edge design really was a departure from the norm.


Now fast forward to 2010. I compared the new Focus to the Mazda 3. I've tried to highlight common design elements between the two cars. Both are decent looking cars, but the purpose of the comparison is to show that the Mk3 Focus is by no means the design departure its predecessor was.




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Old 01-14-2010, 07:07 AM   #8
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^^ Excellent point, I noticed myself that the hatchback shares a lot of details with the Mazda 3 hatchback. It's tough when the platforms are so similar and the same proportions lead to using the same details to style the car. Its probably part of the reason for the very large taillight assemblies, trying to set the car apart from the 3.
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Old 01-14-2010, 09:16 AM   #9
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Quote:
Originally Posted by wrc_fan View Post
^^ Excellent point, I noticed myself that the hatchback shares a lot of details with the Mazda 3 hatchback. It's tough when the platforms are so similar and the same proportions lead to using the same details to style the car. Its probably part of the reason for the very large taillight assemblies, trying to set the car apart from the 3.
Agreed, its tough when you have similar platforms. VW does a slightly better job when you compare the Golf with the Seat Leon which both share the PQ35 platform.

As a side note VW uses the same platform for cars as varied as the Skoda Yeti to the Audi TT, so it is possible (but not cost free) to offer quite a varied range of designs.
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Old 01-14-2010, 12:23 PM   #10
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I did think of the 3 when I first saw the haunches on the Focus. Thank God the similarities in the grilles end with "large." I hate that big grin on the 3.
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