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Old 09-03-2009, 06:12 AM   #1
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Interested if you think American car buyers would be interested in this type of option/feature in their new Ford vehicle, or is it too much Euro-flair?
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Old 09-03-2009, 06:19 AM   #2
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I personally like the idea though of course it means a longer wait to get your car, vs selecting something on the dealer's lot. Our Volvo store has had success with Volvo's similar program with the C30. Hundreds, even thousands of possibly option combos, but it allows a buyer to make his or her car truly one of a kind.
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Old 09-03-2009, 07:02 AM   #3
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Its basically a dealer option for "pre-modding" your car before you get a chance to mod it...and isn't that basically what the aftermarket is for? Personally I'd just as soon see what it looks like stock and then take my time and do little bits at a time so I can see the change rather than pay a premium for someone else to mod the car before I even get it.
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Old 09-03-2009, 10:40 AM   #4
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i think it would be nice. it makes ur car more custom. why not? i was thinking it was gonna be performance, but its a very nice cosmetic touch.
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Old 09-03-2009, 11:10 AM   #5
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Think of it as custom mods with warranty! lol
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Old 09-03-2009, 12:14 PM   #6
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Quote:
Originally Posted by Phokus View Post
Think of it as custom mods with warranty! lol
Thats an angle I hadn't considered. Warranties are a wonderful thing.
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Old 09-03-2009, 12:25 PM   #7
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Some of the interior bits are pretty cool. Different trim options and leather styles etc are appealing and will set your car apart from others. Also, this gives Ford a more upscale option with its products, something that if made extensive is not even being touched by BMW, Mercedes, or Lexus...let alone Toyota or Honda. I look at this and I see more Porsche style personalization.
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Old 09-04-2009, 12:54 AM   #8
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Would this be considered as an extra option or just a pre-choice before buying without raising the final price? It looks ok IMO if you can actually decide on this before getting the car.
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Old 09-04-2009, 01:09 AM   #9
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A lot of those touches look awesome. What seems FAR away, however, is having Americans consider the Focus as an upscale small car (as it is in Europe) with similar prestige to, say, the Golf.

Those pictures just emphasize the light years of difference between the U.S. and Euro Foci, as far as materials and quality (we already all know about the styling and engineering gap)...

I hope Ford lets the Fiesta (with ITS superior quality) take over the Focus slot in the U.S. and doesn't dumb down the next Focus when it comes here.
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Old 09-04-2009, 11:26 AM   #10
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that's the way car buying used to be... before most of us were born! haha i like the idea of having a unique car and not some mass produced/no style Corolla kind of car. being able to choose exactly what you want is a forgotten art unless you're paying the big $$. different color/interior options are nice, but it would be even better to have performance upgrade options, too. ...how i miss affordable SVT product!
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