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Old 06-11-2009, 10:14 AM   #1
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New Taurus SHO is unanimous choice for Esquire's "Car of the Year"










Esquire magazine editors evaluated nearly a dozen significant new cars – using some unique subjective criteria – before naming the 2010 Taurus SHO as its inaugural Car of the Year. The article appears in the magazine's July issue, on newsstands today.

"We had three main criteria in selecting the Esquire Car of the Year," explained David Granger, editor-in-chief. "The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters."

Competing with some of the best luxury sedans in the industry, Taurus SHO was the editor's unanimous choice.

"The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy," said Esquire automotive correspondent, Ezra Dyer. "The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood."

The response from the Taurus team?

"We're thrilled and honored with this award," said Frank Davis, executive director, Ford North American Product Programs. "Taurus – and the SHO model honored here – are Ford's flagship sedans. We trust that customers will be equally impressed."


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Old 06-11-2009, 10:21 AM   #2
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With a 3.5-liter turbo V-6


Ford America, seriously, talk about a curveball!

ur doin it right, aktualy
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Old 06-11-2009, 10:32 AM   #3
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I think it's one of the best looking new cars on the market. Ford finally got the look/power of the Taurus right lol.
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Old 06-11-2009, 10:38 AM   #4
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What a coincidence...you make a good looking car with a turbo that doesn't look like a smart car and you get car of the year. Now all they need to do is make it cheap and I might not buy a foreign car next.
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Old 06-11-2009, 10:45 AM   #5
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Wow, it's beautiful!!
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Old 06-11-2009, 10:47 AM   #6
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i like this better than the cadillac STS4, a car that i always liked since its redesign. i do wish ford spent more time at the rear of the car in the design studio
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Old 06-11-2009, 11:46 AM   #7
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That is just amazing.
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Old 06-11-2009, 12:03 PM   #8
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so who's investing in Ford's stock now??? :)
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Old 06-11-2009, 12:04 PM   #9
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damn should've invested when it was near and under $1 lol.
This car Rocks!
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Old 06-11-2009, 12:12 PM   #10
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so who's investing in Ford's stock now??? :)
no seriously....... I wanted to earlier back in the year, when it was like $1.60......cause now it's up around $6.00 a share last I checked.

but yeah, I really do love this new taurus

edit: forgot to mention that the gear select knob, reminds me of the one out of the old 67 cougar
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