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Old 07-24-2008, 08:38 AM   #1
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Ford loses $8.7 billion in 2Q 2008; will shift N. American production to small cars

CNN article here.


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Old 07-24-2008, 08:46 AM   #2
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Lol, is that really you in your avatar??

Anyhoo, that's a lot of money to be lost and it's sad to see some hard working people get bought out at those plants. Hopefully, reviving the Mercury nameplate and bringing in those six Euro models will definitely raise a few eyebrows.
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Old 07-24-2008, 09:33 AM   #3
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but they are also bringing over the euro foci in 2010 since the majority of the US auto industry gambled heavily with suv's and trucks and are now losing big time the foreign car companies have been making smaller cars for years and it wouldn't be surprising for one of them to over take the top sales spot in the US. It will take the US side at least 23 years to shift their lineups around
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Old 07-24-2008, 09:50 AM   #4
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Yeah, that's me. I needed a studio shot to look "artsy" for a writing project of mine.

Yesterday, on the commuter train, I sat beside a woman from Texas. "With the price of gas what it is," she said, "everyone in Texas is selling their pickup truck."
"To whom???" I asked.
"That's the problem," she replied.

When Ford's new president came aboard--the guy from Boeing--an insightful friend of mine said, "If he's smart, he'll form a tiger team that will figure out how to bring Ford's European small cars to North America, quickly." It took $4/gallon gas to make him smart.
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Old 07-24-2008, 09:57 AM   #5
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Both of those comments were hilarious
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Old 07-24-2008, 10:55 AM   #6
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the bread and butter for ford is the f-150 until they start rolling out the euro cars over here they will either break even or be in the red.
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Old 07-24-2008, 11:07 AM   #7
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I'll only be happy if They finally bring the RS Here... The US needs to know that bigger isn't alway better... but it id hard as HELL to move a king size boxspring and mattress on top of a FoFo. Looks kinda funny, too!
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Old 07-24-2008, 11:09 AM   #8
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Quote:
Originally Posted by xero2099 View Post
the bread and butter for ford is the f-150 until they start rolling out the euro cars over here they will either break even or be in the red.
was
the F-150. Ford's bread and butter has become toast.
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Old 07-24-2008, 11:14 AM   #9
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^^^^lol

The sad part is that it was pretty easy to see the writing on the wall five years ago. Toyota and Honda saw it.

I just heard a discussion on NPR about this issue, and how the big 3 (really more like the mid-size 2 at this point) have a horrible time with forward thinking because they're too tied to their quarterly earnings. They had an "If it aint broke.. don't fix it" mentality. That's bad in an industry where R&D for a new car takes years. They sure were caught with their pants down because of it.

They're REACTIONARY more than they are PROACTIONARY... to slip in some corporatespeak.
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Old 07-24-2008, 11:19 AM   #10
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The American way of thinking about these things is going to change. Most people don't really need that large pickup in the drive-way. You can rent trucks for occasional hauling stuff. You can have things delivered. That big truck you now own can just sit there because you'll have to almost give it away right now. I doubt most dealers will be taking them in trade much longer....their lots are full of the things.

As far as I'm concerned a large number of heads should roll at Ford and other US manufacturers. The hand-writing has been on the wall for a long time....
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