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Old 03-15-2007, 01:37 PM   #1
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Getting Sponsored?... Pros & Cons / Yay or Nay?

well i was looking in to get sponsored with http://carsponsorships.com and i'm not sure i've heard some good things yet i've heard some bad things. One of my buddies was sponsored threw them and he said it was a bunch of bull crap but he said their are better website that do the same thing and don't screw you over.. i just looking for some people to give me some info on how their sponsorship is going and what website they went threw ect.

thanks


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Old 03-15-2007, 03:24 PM   #2
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totally fake
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Old 03-15-2007, 03:40 PM   #3
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It doesn't seem like a thing you would do over the internet.

If I was an executive who wanted to sponsor someone, I'd look for people who were already contenders.

Kenwood isn't going to pay some internet geek a fee to find some kid who dropped an amp into the family minivan- they will go to major shows and events and talk to people who are winning prizes for their work.

Enter amature events and work your way up the food chain. If your ride stands out, people will begin to notice you. Snag some local sponsors first- even if they just give you discounts.

You can't be a rockstar overnight- it takes time. Sites like that one prey on people who want to believe that someone will hand them a pile of money for just showing an interest.
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Old 03-15-2007, 03:50 PM   #4
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Sponsorships are a very tricky thing.

I race with a Koni Challenge Team (NASCAR's road racing arm) which is the support race for the Rolex series.

We are sponsored by the car owner who has his own business and writes it off as a business expense. You could do the same, but it's a heavy hit up front. We also have a small share from a local mortgage company.

Your best bet is a grass roots approach. Look to local businesses that you believe could benefit from putting their name on the car. Automotive related is good, but stay away from the chains. They are only intereseted in National exposure. Restaurants are good bets too. Look at your favorite watering holes.

The next step is to put together a business plan. You have to show potential sponsors a return on their investment. Use photoshop or powerpoint to create mock-ups of the car with their logos. Research the local demographics of who attends your events and where they live. Would they likely be patrons of your sponsors? If they are located in East Bumble Burp and you are advertising 300 miles away, probably not a good bet. Sponsors are looking for maximum exposure at a reasonable cost. Research the cost of print, radio and television ads and use them for comparison. Provide metrics. They need to measure how successful the campaign is for them. Consider using their logo (they pay for graphics) and tie it to a sales tool. "Mention you've seen this car and receive a 10% discount on your next purchase.

Finally, don't set a price (except for graphics). See what they are willing to offer and go from there. Obviously, $50 bucks is a huge waste of time. So, when you negotiate, have a rough idea of what graphics will cost you and factor that into the negotiation. Also, make sure you set the terms of the sponsorship. Regardless of what they offer, agree to a set number of events before removing the graphics. Also, look at a seasonal package, but make sure they know that the cost will be more.

Hope this helps.
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Old 03-15-2007, 03:59 PM   #5
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Quote:
Originally Posted by WeeAsp View Post
Sponsorships are a very tricky thing.

I race with a Koni Challenge Team (NASCAR's road racing arm) which is the support race for the Rolex series.

We are sponsored by the car owner who has his own business and writes it off as a business expense. You could do the same, but it's a heavy hit up front. We also have a small share from a local mortgage company.

Your best bet is a grass roots approach. Look to local businesses that you believe could benefit from putting their name on the car. Automotive related is good, but stay away from the chains. They are only intereseted in National exposure. Restaurants are good bets too. Look at your favorite watering holes.

The next step is to put together a business plan. You have to show potential sponsors a return on their investment. Use photoshop or powerpoint to create mock-ups of the car with their logos. Research the local demographics of who attends your events and where they live. Would they likely be patrons of your sponsors? If they are located in East Bumble Burp and you are advertising 300 miles away, probably not a good bet. Sponsors are looking for maximum exposure at a reasonable cost. Research the cost of print, radio and television ads and use them for comparison. Provide metrics. They need to measure how successful the campaign is for them. Consider using their logo (they pay for graphics) and tie it to a sales tool. "Mention you've seen this car and receive a 10% discount on your next purchase.

Finally, don't set a price (except for graphics). See what they are willing to offer and go from there. Obviously, $50 bucks is a huge waste of time. So, when you negotiate, have a rough idea of what graphics will cost you and factor that into the negotiation. Also, make sure you set the terms of the sponsorship. Regardless of what they offer, agree to a set number of events before removing the graphics. Also, look at a seasonal package, but make sure they know that the cost will be more.

Hope this helps.
Sounds like good advice to me.
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Old 03-15-2007, 04:06 PM   #6
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Good advice its not easy tho
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Old 03-15-2007, 04:16 PM   #7
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Takes a LOT of work and prep time.
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Old 03-15-2007, 04:18 PM   #8
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Quote:
Originally Posted by Job4ACowboy View Post
well i was looking in to get sponsored with http://carsponsorships.com and i'm not sure i've heard some good things yet i've heard some bad things.
Do not.. I repeat, DO NOT associate yourself with that website. Its a total scam operation.

If you ignore my words, and sign up anyway, I will laugh at you.

Just say no!
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Old 03-16-2007, 12:36 AM   #9
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ya kinda like WeeAsp was saying i was thinking about is a few weeks ago and i would much rather eliminate the middle man which in this case would be the website and go to local companies and make my own contracts with them... i think my 1st one i'm going to try is with a buddy of mine in south FL he does paint jobs and exotic body work for like lambos and stuff and i was thinking if he can help me out with a paint job and all i'll sponsor his company the only thing is he is 200miles from me but most the shows i'll attend will be down there so he might be intrested
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Old 03-16-2007, 01:47 AM   #10
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I'd bet that you'd have to sign stiff contracts saying that you will drive X,XXX Miles / Month to advertise for them, or that you will spend a significant amount of time driving your vehicle to various shows to promote their products. Breaking the contract would probably leave you paying for whatever crap they put on your car.
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