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imccrea 04-25-2011 03:38 PM

Ask a Ford salesman anything (Incentives, Inventory, etc)
Let me start off by saying this is a great forum.

Secondly I am not here to solicit any business, I'm here for you guys and ladies to help out with any questions releated to the Focus.

I've done this on F-150 forums and it's very helpful for them.

Here's what I can help out on. Please read all of this before you ask a question so we aren't asking the same question 40 times!

1. Need to find a specific new vehicle and your local dealer not helping? Just give me your zip code and what you're looking for and I'll try and find one close and let you know how the invoice pricing breaksdown.

2. Incentive information. All I need is your zip code and last name and I can check if you qualify for any private offers such as brochure $750 offers or anything else. Also if you're college grad. and have other offers I'll let you know what you can combine and what you can't.

3. I cannot tell you why Ford is not giving specific options that you want or when such and such option will be available unless I see it on Ford's dealer site.

4. I unfortunately do not have a crystal ball to tell you what incentives will change to.

5. Also if you ordered a vehicle through your dealership I cannot tell you when it will be there and track it. Only your dealership or the shipping dept can do that.

Lastly I am in internet sales so I generally know what dealerships are capable of selling vehicles for, so if you are wondering if there is money being left on the table let me know.

me2000 04-25-2011 03:54 PM


Thanks for fielding questions!

Can I combine $750 private cash + $500 student + $500 financing rebates?

And must I take delivery of the car by the date on the private cash coupon? My dealer says I can get all of the rebates as long as I take delivery by the date on the coupon. Another opinion would be great.


MoggSquad 04-25-2011 04:00 PM

I am working with a dealer through the Costco auto program for a 2012 Focus SEL. They will give me the car for invoice, but they are also adding a "Marketing assesment and Fuel charge for a total for 346.44".

Does that sound fair / reasonable? The car is en route to another dealer, but they are doing a dealer trade I believe to acquire it. Is part of the fee due to that?

Other than the invoice price, the $346.44 fee, and sales tax, should I expect them to add any other costs on? If so, is that considered reasonable?

imccrea 04-25-2011 04:00 PM

Okay I'm assuming you received the private mail offer as that is currently the only incentive showing on the Vincent for 2012 Focus?

If that is the case:
Based on my zip code here you cannot combine offers, it's either
A. $500 FMC plus rate & Private mail offer (ranging between $200 & $750).
B. $500 FMC plus rate & College student purchase program.

You don't have to take delivery but you must contract and have it submitted through Ford's system by expiration date. Therefore if your Focus is 10 days out and it's May 2nd then I would contract and then just take delivery when it shows up.

kylesvt720 04-25-2011 04:06 PM

Not sure if this is a question you can field, but how come the F150 isn't offered in a single cab, short box, 2wd, with the eco-boost motor?

imccrea 04-25-2011 04:08 PM

If you can get a 2012 Focus for around invoice without additional fees you're doing okay. The whole marketing assesment and fuel is charged from Ford, not from your dealer you are buying from. This is a non-negotiable item and advertising varies by region. This helps pay for all the Swap your ride ads on TV and so forth. A SEL sedan will have about $650 worth of holdback in it so if you must, see if they'll back out the $346 out of the price.

However, if their inventory is low and they are not expecting much in, you might be stepping over a dollar to pickup a penny. Especially if they aren't charging shipping to get it from the other dealer. We typically pay on average $900 to do a trade if it's out of state.

imccrea 04-25-2011 04:12 PM

That configuration is just something Ford probably doesn't want to do. Only the 5.0 or 3.7 is available, it probably helps keep costs down but to be honest I don't know why they don't offer it in that configuration.

iminhell 04-25-2011 04:16 PM

Alright, why is it you're willing to, essentially, take money from someone else's pocket?

I can't say for sure, but I assume there are some dealerships that work on commission. If that is true your kindness of giving bottom line pricing may reduce the pay the salesman/dealership takes in. Maybe that dealership needs to make 10% profit to keep the doors open and now has to raise shop rates to close the gap. I mean the point of having a dealership as a business is to make a profit.
Not saying I don't like your approach. Just saying you might be making enemies at the same time while gaining no business of your own.

imccrea 04-25-2011 04:21 PM

Most new car pay plans hover around 18% up to 30%. New car pack will vary from $0 up to $800. That means invoice is $16,494 on a base S and if the dealership packs it $500 it doesn't matter if you sell it for MSRP or not, you're only getting paid a flat for it.

I can sell you a full equipped Titanium and at my dealership the most I'll make is $400 in my pocket. In the internet day and age I start at invoice as a price, if other dealers want to hold to MSRP power to them, but they won't touch the volume that we will and in the end I'll have the happier customers because they are getting the product they want at dealer cost plus fees.

Plus it's important that people here realize that not all sales associates are there to rip your head off, I work my ass of and sometimes only make $100 on a sale.

WUGcatsvt 04-25-2011 04:26 PM

^^I remember the $100 dollars for a full day of work and going back and forth with the customer. I used to sell for mazda. Didnt last long. You work to hard and dont make much unless you have a great dealer and a great customer base. I was starting my customer base but decided to go back to school instead of spend 12 hours a day working my tail off for little money.

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