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Old 02-09-2006, 09:05 PM   #1
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Zephyr made it to "Without a trace"

I am just watching "Without a Trace" and the new car of the "boss" is a black LIncoln zephyr..

I wonder how much it cost Ford to buy that spot, but it is a good promotion.

That can just add to the intensive and IMO very well designed marketing of the last few weeks..

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Old 02-09-2006, 09:12 PM   #2
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im watching it too... ok well its on the tv behind me. but i didnt catch that.
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Old 02-09-2006, 09:18 PM   #3
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hehe... I like the show.. so I am actually watching...

Oh and the Zephyr had a nice profile drive by , turn in, a nice slow pan and then a full shot of the front mask . A well designed and planned product placement.. although not AS prominent as the Hummer in CSI: Miami and GMC in CSI: LV

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Old 02-09-2006, 09:27 PM   #4
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^^^or the chrysler 300C in Harrison Fords new movie.
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Old 02-09-2006, 09:37 PM   #5
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gotta love product placements....

The most prominent pioneers of this were of course the James Bond Movies and the "hot car" in role in them.

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Old 02-10-2006, 12:19 PM   #6
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^^^aston, then bmw and now aston is back....but well see what hot car stars in the next one.....of topic im not too found of the new blonde haired bond that they picked either.
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Old 02-10-2006, 12:45 PM   #7
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Or Ford's Sponsoring of the show 24...... Ford Ford Ford everywhere you look.
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Old 02-10-2006, 05:32 PM   #8
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now chevy is sponsoring them...ford dropped out for whatever reason. They have a saturn I think in the new fifth season. I refuse to watch it though until it comes out on dvd cause I will miss one episode and be fed until it comes out anyways...
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Old 02-10-2006, 05:52 PM   #9
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Henry Ford made a deal with the original Warner Brothers that, from what I hear, is still in effect today. They get to lease any Ford brand vehicle for the princely sum of $1.00. At least, that's how much it used to be.
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Old 02-10-2006, 06:01 PM   #10
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the matrix movies and the all cadillac car chase on the highway. that was really obvious.
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