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Old 08-13-2012, 12:40 PM   #1
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Ford's New Dealership iPad App To Ease Buying Process for Consumers

Ford on Monday rolled out a new dealership Apple iPad app designed to help ease the buying process for consumers.

Text Source:Edmunds.com


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Old 08-13-2012, 01:04 PM   #2
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HAHA, so its the same thing you do online. I built mine online and took the spec sheet to the dealer and said, "here, I want this".
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Old 08-13-2012, 01:13 PM   #3
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If the buying process needed 'eased', they should've started with sales staff training. My part of buying a car is a breeze. I know what I want when I walk in. It's up to the dealership staff to know what it is they're selling.....and that situation definitely hasn't improved over the last 20 years.
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Old 08-13-2012, 01:27 PM   #4
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Building the car is the easy part. Getting through the price neogations without getting something snuck in is the hard part.
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Old 08-13-2012, 11:59 PM   #5
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Quote:
Originally Posted by Egz View Post
Building the car is the easy part. Getting through the price neogations without getting something snuck in is the hard part.
x2....
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Old 08-15-2012, 12:04 PM   #6
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Originally Posted by Egz View Post
Building the car is the easy part. Getting through the price neogations without getting something snuck in is the hard part.
Having just been through this, I 100% agree. We signed the papers on our new '12 Focus Monday night.

Items I had to turn down (from the credit union or the dealership):
- Death and dismemberment insurance
- Lifetime Roadside assistance
- GAP Insurance
- 200k mile Extended Warranty
- Pinstriping
- Undercoating
- Ford Credit financing (as well as 8 other kinds of financing options)

I was buying with Z-Plan pricing, and my own financing. The price was set, so no haggle there, and I walked in with 1.94%/60mo pre-approved to $30k. I expected a much easier time in the finance managers office.

The salesman on the other hand. EXCELLENT. Can't say enough good things about him. He knew the product and didn't try to "sell" me on something I didn't want. He quickly recognized me as an informed consumer, and treated me as such. In essence, he was more of a "facilitator" to walk me through the process than a salesman. Since the sale he's called to check in on me once, and has answered his phone each time I've called with a question (mostly about Sync). Most impressive though to me, he knew when to say "I don't know". I had some questions on the Sync system, and he told me straight out that he didn't know, and promised a call back with the answers. Within 15 minutes I had a phone call with the information I wanted. EXCELLENT service thusfar from him!
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Old 08-15-2012, 07:29 PM   #7
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Go straight to the dealerships Internet manager. Getting the car you want ( or ordering it) doesn't get any easier.
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Old 08-15-2012, 08:25 PM   #8
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Quote:
The salesman on the other hand. EXCELLENT. Can't say enough good things about him. He knew the product and didn't try to "sell" me on something I didn't want. He quickly recognized me as an informed consumer, and treated me as such. In essence, he was more of a "facilitator" to walk me through the process than a salesman. Since the sale he's called to check in on me once, and has answered his phone each time I've called with a question (mostly about Sync). Most impressive though to me, he knew when to say "I don't know". I had some questions on the Sync system, and he told me straight out that he didn't know, and promised a call back with the answers. Within 15 minutes I had a phone call with the information I wanted. EXCELLENT service thusfar from him!
That's how I do it.

Quote:
Items I had to turn down (from the credit union or the dealership):
- Death and dismemberment insurance
- Lifetime Roadside assistance
- GAP Insurance
- 200k mile Extended Warranty
- Pinstriping
- Undercoating
- Ford Credit financing (as well as 8 other kinds of financing options)
At ours we only push a extended warranty, and it's actually a pretty damn good warranty.
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