I usually fall asleep after the 10th lap of nascar and wake up just in time for 30 more laps till the finish.
What the WRC needs is more exposure. more advertising. kinda like music artists promoters who pay radio stations to jive and play the same song over and over and over till it becomes cool and people succumb to this propaganda. Ok maybe not that much promotion. But it wouldnt hurt to have a commercial here and there showing the rally cars flipping and tumbling down hills and off mountains rolling over spectators and going from 140mph to a dead stop with the help of a big boulder...sorry been playing too many rally games.