I've always thought the Focus fit the monicker of the "peoples car" better than VWs did.
This last line: "Average? Middle-of-the-road? Ineffably ordinary? If you insist. But like the original Ford Focus, the way of life that goes with it is also the best", corresponds with the sinking middle-class, American Dream. Nothing extravagant; just a little slice of your own in the happy middle.