Yes,it is a bit close to an ST's price and you're probably right about some cars won't be on the cross shopped list. For me personally it comes down to the best bang for the buck and the Fiesta is too slow and small for me. Still a cool car but gotta keep it cheap.
'12 Focus Red Candy SE Sport 5 spd
'99 Toyota 4Runner Sport
'11 Subaru WRX STI Hatch