If I may play the devils advocate for a moment...
I used to work as a car sales person for 8 years. This was one of the many frustrating questions a customer would ask. "What's the price???" or "Give me your best price." On a new car, it's clearly marked... it's called MSRP. Oh, you want better/lower than MSRP?? That's fine. Commit to buying the car and we will gladly negotiate with you. Oh, you want us to negotiate without a commitment from you? What, you think we like to negotiate for fun? No thanks. When you are ready to buy we will make you a deal. Until then, the price is the one listed on the sticker. Good day sir.
Check Edmunds.com for invoice pricing and True Market Value. Look at Cars.com to see what prices / deals are being advertised. Find the car you want, research it, determine what you are willing to pay (be reasonable), then go to the dealer ready to buy. If your offer is reasonable, they will take it. They may try to play hardball (to hold some profit), but if you are willing to walk, they will fold.
2013 Ox White SE hatch black pack 5m
H&R, Eibach, Styluz, K&N, Vibrant, JBR, Injected Engineering