I used email for a Mazda when I was cross shopping. They gave me a really shady price, every rebate used, horrid financing. You should use MSRPs as the highest end of the spectrum.
And go to different places, if you don't like it, walk. This netted us the deal we were initially looking for on a CR-V, but we ended up liking the Fusion better. They'll call you back, too.
Avant Garde M310 18x8.5 Satin Silver. Downforce USA Front Lip. Engine Cover w/ Sonic Blue Accents. KW V1 Coilovers. OEM Titanium Headlights. OEM Replica Spoiler. K&N Air Filter.