I like the hatch really only when it's all done up with options, but I like the sedan better at any trim level, especially an SE w/o rims, like mine. The ONLY exterior element I really prefer on the hatch is that sexy fuel filler door. Plus, it was cheaper. Plus plus, I think the sedan looks better in Race Red. Plus plus plus, my sedan was on the lot the day I went to the dealer, and I test drove it before anybody else had touched it (7 kilometres on the odometer!), and I feel in love right then and there. I don't have a family, it's just myself and my partner, so I figured a younger guy without much money, like myself, would be served just fine without a hatch. And I was right.
To boil down, a combination of price and looks swayed me to my sedan.
Great question, given that there's so much love for the hatch. Nice to share some for the sedan!