Shift at whatever makes you and your wallet happy. I generally shift between 2k and 4k depending on road conditions, mood, if I feel like getting good mpgs and saving a few bucks, or if i want to actually get somewhere. I'll occasionally run it to redline because I can. Any modern engine can handle it, just don't do it on every shift or it bounce off the limiter.
Mine: 2004 Subaru WRX Wagon: 116k, WRB
Gone: 2002 SVT, #1654
Hers: 2012 Focus Ti Sedan: 67k, SGM, Manual