Those pics are misleading. The MK1 Focus has the Mach 1 lip in that ad. As far as most of the rest of those pics, that is nothing more than garage-door seal that you can buy for $8 at Home Depot. Go spend the $8, if you don't like it - you really wouldn't have wasted any money.
Hatch Nation #8
September 2012 Ride of the Month