I don't like their departure from the more traditional Volvo wagon styling.
The 850 wagon was a great looker, they kept it up through the v70 model until they ruined it with the pointy nose in 2001, but the rest looked good. It got better again in 2010. I dig volvo fwd wagons, but only the 93-98, and 2010+
The v40 never looked all that much Volvo, it looked like an early 90's Accord Wagon everywhere but the front fenders and grill.
The v50 was a good looking Volvo, a good combination of traditional Volvo wagon looks but a little less brick-like and modernized.
This new v40 looks just like every other 5 dr hatch out there now, these things are getting to be like nascar, the bodies are the same and the only way to tell is by reading the grill badge.