Originally Posted by suss6052
A small fraction of the 8000 units (estimated production for the 13 ST afaik
) which at $300 each assuming they sold tuners to 100% of the STs is only worth $2,400,000 vs the 240+ k North American MK3s sold to date of which if even 10% wanted a tune that's 24k units. 24k x 300 =$7,200,000 in potential profit/ sales. That assumed only a 10% take rate vs a 100% ST take rate at a presumed production value for the ST vs an estimate of standard cars sold in the U.S. alone in 2012 (excluding the 12's in 2011).
Seems they should reconsider their marketing methods. I imagine ford wouldn't allow it though or there would already be faster mk3s than stock sts for cheaper and they don't want that.