Originally Posted by TerryB
We fix stuff here, not hide it.
*wish we could
Looks to me like there was a graphic on the car previously. I can see the outline of large letters, possibly a company car of some sort.
I would say that with a good quality detail much of the scratches can be hidden, or at least dull them so they aren't as visible.
The deep scratches you can't do much for though. You can try some touch-up paint and then wet sand to blend it in / smooth it out. But chances are the touch-up will stick out more than the scratches.
There are quite a few How-To videos on the internet of how to detail a car. Watch a few of them and see if it's something you think you would want to do yourself.
If not, maybe think about hiring someone local to do the work for you. If you find someone who's not a pro but does good work, I'd imagine they'd be willing to do the car for $100 or less.
If you do decide to take it on yourself just make sure you're using quality tools and products. You do not want to damage the paint any further. Finesse and patience are key here.