Originally Posted by swansong
“We know that there is a group of customers who want the functionality of a truck but may not need full-size pickup,” said Tony DiSalle, vice president of Buick and GMC Marketing, in a press release. “We believe that introducing a new, agile and efficient mid-size Canyon will meet the needs of many pickup buyers.”
So, who "knows the market" better, Ford or Chevy?
Both have a global mid-size pickup.
Both have a full-size pickup.
Chevy will sell midsize pickup here, Ford will not.
We say Ford won't sell it here because they will lose money on it, or rather, not profit as much as they would by not selling it. So is Chevy going to be "less profitable" by selling this thing?
Ford probably weighed the costs of updating it here against potential sales and realized they wouldn't see black.
Gm of course realized they could see profit.
At this point who knows, we'll need 2012/2013 sales to see who was smart with this.