When I bought my focus I was in the market for that size/type of vehicle. If Ford didn't have it I would have got something else. I guess it depends on whether more people would stay true to Ford if they already liked Ford or if they are more in the market for a size and type of vehicle. For me my last car was a GM so going to Ford was about a good product at a good price not brand loyalty.
2012 Ford Focus SE Sport Hatchback with 17" black wheels, candy blue metallic paint, 5 speed stick. Debadged.