End of the "Ranger" in North America.Good or bad news for Ford?
While a new 2013 Ranger will be available for the rest of the World,North Americans will not have the compact Ford truck anymore.
The reason seems to be that Ford think that the new Ranger will rob sales from the F-150.And their idea, is that former Rangers owners will stay with Ford and go for the F-150 V6 and Ecoboost.The reality could be very different.The reason most people got the Ranger,was that the small truck was very compact,cheap to buy and fuel efficient with the 4cyl engine.Also,most pick-up truck owners don,t really need it but like the convenience of the rear box for the few times a year they actually need it.So if they can buy one that will be cheap to buy,own and won't take too much room in the driveway ,they will definitely go for that.
So,will Rangers owners replace their small truck for the bigger and more expensive F-150? Or will they simply go see GM,Toyota and Nissan to get another small truck that will better suit their needs?
And will Ford gamble pay off or they're simply shooting themselves in the foot by killing off the small truck from their lineup?