Racing from a roll is too equal and would produce the same result over and over so the suspense is short lived and thus IMO takes the fun out of it unlike at the strip if you have equal cars then it boils down to the drivers and has bigger bragging rigth instwead of impromptu (and illegal) road racing and at much higher speeds than a 1/4 mile race.
I agree the ad is aimed at the Ford fanboy crowd and we'll see how the car does in the real world real soon. I really like the car so I hope it's numbers live up to the hype. I think 0-60 times under 6 seconds and 1/4 mile times in the low 14s.
'12 Focus Red Candy SE Sport 5 spd
'99 Toyota 4Runner Sport
'11 Subaru WRX STI Hatch