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Old 08-03-2012, 06:54 AM   #69
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Location: London, Canada
What I Drive: 2012 Sonic Blue 5MT hatch

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I would no expect a better price on the car because one is paying in cash, in fact, the opposite. One of the buying tips I have seen many times is that, if buying cash, not to mention it until having agreed on a price for the car and even letting the salesperson think you will be financing. There is money to be made by Ford Financial and the dealership on financing, whether the salespersons makes commission probably depends on the dealership and I wouldn't expect the salesperson to be honest about it.

Since most people finance their cars, 0% financing is just another incentive, albeit one with a psychological component since people might attribute greater utility to borrowing at 0% rather than saving on the price of the car and then paying interest on their loan.
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