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Old 07-22-2012, 10:51 AM   #60
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Originally Posted by rsilvers View Post
Dial controls on the S and SE.
Yeah, of course a lower model will not have the same features as a premium model. Ford, like all car makers differentiate the lower from the higher models, nothing new here. Are you implying that Ford should not offer a premium model Focus?

Ford will offer base models with limited features like basic AC controls but do you think they would sell many FF Ti if they only had a basic radio and basic AC controls? The profit margin for base models is really low and, like all other car makers, Ford makes better margins with the premium models. Take away the premium models and Ford loses money premium money!


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