If you want to see what the aftermarket brand will look like check out Brad White's gallery.
But remember, you will have two focus labels right next to each other when you go with the aftermarket. 3 if you have the factory rubber floor mats.
, on Flickr
And you will also be slamming the door on the stainless steel sill plate which is going to scratch if you ever have any dirt/rocks between the sill and the door. I am sure you will keep your side (driver) clean but I don't think anyone else in the car will do the same.
Atleast the factory ones are far away from the harsh treatment of a slamming door. But that's just my $.02!