Originally Posted by MyThIc3LiTe
The focus can command higher prices simply because it's a higher class car compared to the competition.
They have every right to charge more, American cheapness be damned.
I agree with you to a point - the problem is, the 2013 Focus seems to be more expensive than the outgoing 2012 with not much (if any) more content.
But, maybe Ford has the sales to back this up. I doubt that make these kinds of decisions without data of some sort.