Originally Posted by feta_mgp
You must not know Cobb very well.
They did a mockup on the current Focus, including a full custom turbo-build to see the potential in the car, but the real money for them is going to come from the ST, not the naturally aspirated models.
Cobb is into performance mods, not appearance mods, and since 2.0 160hp economy cars aren't sporty, they don't bother spending tons of money on R&D and production for parts that are going to appeal to a much smaller group of people than they would on the ST.
Just take a look at their lineup, Mazdaspeed 3, not Mazda 3, Impreza WRX/STI, not the basic Impreza, etc.
They don't develop hard parts for cars that aren't performance oriented, because those are niche markets compared to the already performance oriented versions of the cars.
They only support the turbocharged vehicles from various manufacturers which is why they waiting for the Focus ST.
You must know Cobb pretty well, since this is what they said.
"The Ford Focus build we did for Ford at SEMA was a one off race build just to show our entry in to the market for the Focus ST. Some of our parts might transfer over, but we are excited to get the ST and to start tuning!"