I just went over to volkswagen.co.uk to look at what a GTI costs over there.
It said a GTI starts at £25,320.
Not that an article's ESTIMATED price is anything to go on. Nor do foreign prices have any indication of American prices. But the article expects the ST to come in cheaper than a GTI? That's nice to hear. Only time will tell.
I went to ford.co.uk to look at regular Focus models to see what £24k compares to their normal focus models. This is fuzzy business because UK option packages are strange. So this is a very unreliable comparison, but interesting anyway. The TitaniumX (but still much less than out Ti, no MFT, etc.), which is listed as the top model for the UK, starts at £21.5k. Auto Express' article estimate is quite a bit higher than this.
In the US, the Titanium starts at $22.7k. A VW GTI costs about $25k.
disclaimer: This comparison really means nothing. But is interesting, and makes me believe our ST will come in starting at $24.5