An October ST release might be a good strategic plan for Ford. That would allow for a slow production ramp up and allow the car to get out in the media and generate a buzz. That slow ramp up could be ideal to make sure the car is really ready for prime time. Come spring 2013 sales might sky rocket and production could be ramped up without any quality glitches. My plan would be get one for good weather use only and keep my 2006 ST as a daily driver.