On his car the messages come on for about 10 seconds and then go away.
eg Rear Luggage Compartment Open.
Driver Door Open
The message area is shared with the rest of the stuff so the message has to go before you can drive the car.
The Moral of the story is that you could actually miss a message if you not looking.
2012 Focus 2.0 GDI Trend (RHD Euro Focus with US Engine)