They've been using water based paing since sometime in 2008 or so ... the water based paints chip easier than petroleum based paints. I've seen the same issue on many newer cars, not just Fords.
2012 Focus Ti Hatch, Blue Candy
2011 Mustang GT, Grabber Blue, 6spd
1978 Mustang II, 351W, Tremec 3550
1978 Mustang II, 2.3L Turbo, 5spd