Thank you mysticblue and sorry I missed that question. It does limit the fee to $75 here. It does not change the regional fees unfortunately as stated below, it's already on the invoice.
X-Plan does give us a kickback on deals, however it is not much. On a base Focus it amounts to $17.72. Now if it's A/Z/D plan it's closer to $1,000 & on F-150's or Super Duties closer to $3,000.
Originally Posted by mysticbluebmw
I think you may be confused. KBB and Edmunds do NOT show you regional ad fees or any other dealer fees. In many areas, dealers must charge a mandatory advertising fee that varies depending on your location. These are NOT what you are referring to as regional variances. For example in my area, Ford dealers charge $610 in regional ad fees, and these can not be negotiated.
Other fees such as inflated doc fees or other fees made up by the dealer to acquire pure profit are not listed as well. These fees are almost guaranteed by dealers offering too good to be true pricing. Another example is I got my Focus for $835 below invoice, but they added in $898 in fees. So basically, in the end it was $63 over invoice + that mandatory regional ad fee.
I have a question for imccrea. I know x-plan does not entirely do away with doc fees but only limits it to, I think, $125. But, does it do anything about the regional ad fees?
My understanding was x-plan was more for those who didn't like to haggle, but it certainly wasn't going to get you the best deal. Also that dealers receive a subsidy from Ford when customers use x-plan, so they LOVE it, as thery're still practically selling the car for MSRP.