I think it's a "blue collar" type of polish/wax BUT, I've used it for years and there's not many I've used that are any easier to use or last any longer. It's probably not as "refined"
a product as some of the big name ones but, it does the job! It goes on easy and you can almost swat it off with a towel or microfiber cloth. I use a small, dampened sponge to put mine on-it really gets the best coverage using a minimum of polish.
My "Pocket Rocket": '05 Silver Metallic Escape XLT, 3.0L V6, 4X4, MAC SRI, custom 2-1/4" catback w/turbo muffler, SCT XCal3 93 octane ECU tune, approx. 240 hp, 4X4 fuse pulled (rice humiliator)
Wife's: '08 SES, Airaid SRI, no resonator, SCT tuned