The MSRP is $16,710. As of this morning I'm getting it for $11,424 after the $3000 rebates + $500 college grad/student rebate and there is another $500 first time car buyer down payment match that I'm going to let him know I heard about after I negotiate on my trade in.
Find like 20 ford dealerships, copy and paste the same email explaining specifically what you want. Make sure you make it clear that you want dollar amount offers, sometimes they'll just try to get you to come out and "talk." You'll get a good idea of what you should pay, and try to make them compete for your business. I've been doing it about 5-7days and I'm ready to buy. And research any available rebates on your own, sometimes they aren't very forth coming with them.